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Yesterday, NBCUniversal confirmed to TechCrunch that starting on June 26, 2023, Peacock Premium will no longer be bundled at no extra charge. Additionally, new Xfinity subscribers will receive a six-month free trial of the premium streaming service. After the trial period concludes, existing customers will need to resubscribe via their accounts.
Prior to this announcement, Peacock Premium was available for free as part of the Xfinity package since 2020. Reddit users have shared leaked information, including tweets from Lauren Forristal (@larryforristal), revealing details about price changes and trial offers. These updates aim to attract paid subscribers, following the departure of major networks like Hulu and Tubi from the lineup.
Key Points About the Pricing Model Change
Subscription Price: The new pricing model will increase the cost for existing Xfinity customers, introducing a higher price point compared to the previous bundle arrangement.
Free Trial Offer: New subscribers will now enjoy an extended free trial period of six months on launch day.
Cancelation Policy: Subscribers are encouraged to cancel their subscription within the first 48 hours to avoid being charged for the premium service, which is no longer bundled with Xfinity plans.
Company Statements
NBCUniversal, the parent company of Peacock, issued a statement confirming these changes.
"We are committed to delivering a superior viewing experience while exploring innovative ways to ensure our streaming platform remains competitive," stated Peter Accepted, VP of Global Broadcasting Strategy at NBCUniversal.
Additionally, Lauren Forristal, the CTO and co-founder of Xfinity, provided insights into the transition:
"The shift reflects our strategic focus on enhancing the value proposition for our customers while maintaining flexibility in our business model," said Lauren Forristal.
Impact on Existing Customers
Existing Xfinity subscribers are advised to review their plans carefully and ensure they are adequately covered under their current bundles before taking any action regarding their subscriptions.
FAQ on Pricing Changes
For detailed inquiries about the new pricing structure, customers can contact Customer Support directly.
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